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In Doodle Jump, the player controls a cute four-legged creature named "The Doodler", jumping on endless platforms to achieve the highest score possible. The game has no fixed end goal, instead the player tries to climb as high as possible, collecting power-ups such as launch helmets, jetpacks and avoiding obstacles such as monsters and black holes. This gameplay created a new genre in the gaming industry, called "endless runner", and inspired many similar games such as Jetpack Joyride and Flappy Bird.